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Hard Baits (130 Items)

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  • Berkley WakeBull Wakebait, MF Shad

    Our Price: $7.99

    Offering a tempting surface waking action at any speed, the Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail wagging action. It’s bill and well-balanced design not only allows it to deflect off surrounding cover but also allows it to be fished at higher speeds without blowouts. WakeBull’s sound resonance chamber amplifies the knocking sound with each wag of the tail that entices the curiosity of surrounding fish.
  • Rapala Shadow Rap Shad Deep Crankbait SDRSD09

    Our Price: $8.99

    • Textured Scale Body Translucent & Frosted Colors Sharp Left to Right Turns Slow Rising on Pause Premium VMC® Thin Wire Black Nickel Round Bend Hooks Running Depth: 5 ft. to 6 ft.
  • Rapala Original Floating Crankbait F09

    Our Price: $8.19

    • Balsa Wood Construction Natural Minnow Profile VMC® Black Nickel Hooks Available In Classic & Bleeding Patterns Stainless Through Wire Construction Hand Tuned & Tank Tested
  • Rapala Jointed Original Floating 11 Twitch Bait, Perch

    Our Price: $11.99

    With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMC black nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box.
  • Berkley Flicker Shad Shallow Crankbait, 2 3/4

    Our Price: $4.99

    Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out of the package whether you troll it, cast it, or stop and go retrieve.
  • Live Target Glass Minnow Juvenile Baitball Topwater Popper, SaltwaterPearl/Natural

    Our Price: $13.99

    Predators busting baitfish on the surface will find it hard to resist the new LIVETARGET Glass Minnow Baitball Popper. It is deal for when game fish are keying in on tiny minnows under the surface. Pop-it, spit-it or walk-it, it creates a commotion that calls in fish from a distance like a dinner bell. There's nothing like a top water bite!
  • Live Target Glass Minnow Juvenile Baitball Topwater Popper, SaltwaterSilver/Blue/Green

    Our Price: $13.99

    Predators busting baitfish on the surface will find it hard to resist the new LIVETARGET Glass Minnow Baitball Popper. It is deal for when game fish are keying in on tiny minnows under the surface. Pop-it, spit-it or walk-it, it creates a commotion that calls in fish from a distance like a dinner bell. There's nothing like a top water bite!
  • Live Target Glass Minnow Juvenile Baitball Topwater Popper, SaltwaterSilver/Green

    Our Price: $13.99

    Predators busting baitfish on the surface will find it hard to resist the new LIVETARGET Glass Minnow Baitball Popper. It is deal for when game fish are keying in on tiny minnows under the surface. Pop-it, spit-it or walk-it, it creates a commotion that calls in fish from a distance like a dinner bell. There's nothing like a top water bite!
  • Live Target Glass Minnow Juvenile Baitball Topwater Popper, SaltwaterSilver/Smoke

    Our Price: $13.99

    Predators busting baitfish on the surface will find it hard to resist the new LIVETARGET Glass Minnow Baitball Popper. It is deal for when game fish are keying in on tiny minnows under the surface. Pop-it, spit-it or walk-it, it creates a commotion that calls in fish from a distance like a dinner bell. There's nothing like a top water bite!
  • Live Target Glass Minnow Juvenile Baitball Topwater Popper, SaltwaterSilver/Natural

    Our Price: $13.99

    Predators busting baitfish on the surface will find it hard to resist the new LIVETARGET Glass Minnow Baitball Popper. It is deal for when game fish are keying in on tiny minnows under the surface. Pop-it, spit-it or walk-it, it creates a commotion that calls in fish from a distance like a dinner bell. There's nothing like a top water bite!
  • Rapala Shadow Rap Crankbait SDR11

    Our Price: $8.99

    • Incredible Life-Like Finishes Kicks Almost 180 Degrees Right Then Left Action Keeps Shadow Rap® in Strike Zone Longer Slow-Sinking on Pause Running Depth: 2 ft. to 4 ft. Premium VMC® Black Nickel Round Bend Hooks
  • Rapala Shadow Rap Deep Crankbait SDRD11

    Our Price: $11.99

    • Incredible Life-Like Finishes Kicks Almost 180 Degrees Right Then Left Action Keeps Shadow Rap® Deep in Strike Zone Longer Slow-Sinking on Pause Running Depth: 4 ft. to 8 ft. Premium VMC® Black Nickel Round Bend Hooks
  • Rapala Shadow Rap Shad Crankbait SDRS09

    Our Price: $8.99

    • Textured Scale Body Translucent & Frosted Colors Sharp Left to Right Turns Slow Rising on Pause Premium VMC® Thin Wire Black Nickel Round Bend Hooks Running Depth: 3 ft. to 4 ft.
  • Rapala Dives-To Custom Ink 06 Crankbait, Dark Brown Crawdad

    Our Price: $9.99

    The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a “quick-dive” nose down position allowing for immediate descent to desired depth, the DT can be easily cast 150'. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMC black nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.
  • Rapala Husky Jerk Jerkbait HJ08

    Our Price: $5.69

    • Suspending/Neutral Buoyancy Long-Casting Loud Rattles Runs Straight and True Cast or Troll Premium VMC® Black Nickel Hooks Three Superior Finish Styles Hand Tuned & Tank Tested
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